Fightback by Felix Staeritz and Simon Torrance

Why Fightback Stands Out

Thoroughly enjoyed Felix Staeritz (FoundersLane) and Simon Torrance’s new book:

“Fightback: How to Win in the Digital Economy with Platforms, Ventures, and Entrepreneurs”.

What the Book Argues

Fightback presents some strong case studies from the authors’ work with Pfizer, Bertelsmann SE & Co. KGaA, TRUMPF, GE Digital, Klöckner & Co SE, EnBW Energie Baden-Württemberg AG, and Vattenfall. It also emphasizes, through frameworks such as the Entrepreneurial Co-Creation (ECC) model, the urgency with which traditional organizations need to respond to threats unleashed by fast, innovative, and disruptive technological advances and transform their business models in response.

A Line Worth Keeping

We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.

Bill Gates